Of course the consumer always comes first. However, as you begin the advertising process, Brand Leaders need to figure out whether the creative determines the media choice you make or the media choice helps frame the creative. When I started in marketing, way back in the mid 90s, life was a little simpler because the media and the creative were both […]
The post In advertising, what comes first: the MEDIA choice or the CREATIVE idea? appeared first on Beloved Brands Inc..
